• broken image

    Lyn Brandon-Podd Render
    Retail and Business Analyst

    Change In Action

  • An extensive career spanning 30 years has presented me with the opportunity to share expertise in:

    retail strategic and operations management;

    retail and commercial property management;

    retirement facility management

     

    Working in a planned and systematic manner, I am collaborative and resourceful. By networking with a group of professionals who share my passion for developing entrepreneurs and small business, the resources at my fingertips are varied, relevant and current.
    My collaborative networks include:

    • Training and development specialists
    • Recruitment professionals
    • Research specialists
    • Financial management experts
    • Supply chain specialists
    • Operational management specialists
    • Business growth and development coaching
    • Marketing and branding specialists

     

     

     

    The most profound leadership lessons were documented in a well known book:
    The Seven Habits of Highly Effective People
    Steven Covey
    These principles remain unchanged, even today, as technology, politics, economics and social changes rapidly alter our world.
    The documented and proven seven habits remain a part of my daily activity that is transferred to clients, students and potential business owners. They are:
    HABIT ONE - Be Proactive
    HABIT TWO - Begin with the end in mind
    HABIT THREE - Put first things first
    HABIT FOUR - Seek to understand, then be understood
    HABIT FIVE - Think "Win" "Win"
    HABIT SIX - Synergize
    HABIT SEVEN - Sharpen the Saw
     
    The questions that we will explore with you will be mindful of these quality habits:
    • Are you clear about your personal goals and business goals?
    • Do you understand the long term impact of your activities and decision-making?
    • What priorities are in place to grow and expand your business?
    • Do you consistently review your effectiveness to get the best results?
    • How do you go about altering your course of action to achieve improved results?
    • Are you listening to your employees, your clients or customers, your competitors and your industry or area of expertise to understand the impact on your business?
    • Collaboration vs competition - are you aware of the benefits for your business?
    • Do you have sound business relationships that make others promote you and what you deliver?
    • Who do you need to meet with regularly to fuel your creative energy that will drive your business to the next level?
    • Are you doing what you are doing to survive and if so, how can you change this to thrive - both personally and in your business?
     We consistently find information that is relevant to the world in the 21st century and specifically to people who are operating enterprises, whether large or small.
     
     
    Sir Francis Bacon was the first person attributed to the phrase "Knowledge is Power'. It dates back to 1597 when he published the maxim in his book, "Meditationes Sacrae and Human Philosophy'.

  • EXPERIENCE
     

    “Learning is experience. Everything else is just information.”
    Albert Einstein

    broken image

    CHANGE IN ACTION

     

    established 2014

     

    Expertise - Retail and Business Analyst

     

    If you are a business owner or a potential business owner, we can share knowledge and experience to elevate your vision for success.

    This is the extent of my business experience:


    • Extensive experience at a major multinational retail chain as a marketing strategist and operational manager
    • Consultations with 300 retail stores to improve trading results across food retail, home ware, clothing, accessories, footwear and financial service
    • Coaching and training management and staff to achieve excellent customer care service and standards
    • Product and range building reviews with comprehensive analysis and recommendations for optimal merchandising
    • Location level analysis to improve competitor status by interpreting competitor positioning and market share
    • Educating and training to improve understanding of customer profile at customer level and converting the knowledge to predictive purchasing behaviour
    • Refreshing and enhancing existing catalogues and ranges
    • Planning and implementing Customer event campaigns
    • Launching new brands, ranges and in-store promotions
    • Designing, conducting and interpreting customer surveys
    • Business case studies of the impact on new entrants and competitors into local markets

  • My Motto:

    To dream the impossible dream...
    To reach the unreachable star...

  • SKILLS

    A combination of skills gained during my career

    Business Analysis

    • Developing case studies

    • Feasibility studies

    • Location analysis

    • Competitor analysis

    • Impact analysis - trading environment

    • Business Process Re-engineering

    Retail Marketing

    • Brand positioning

    • Product merchandising

    • Data base analysis

    • Segmentation analysis

    • Product marketing

    • Product proliferation

    • Customer/product trend analysis

     

    Property Management

    • Demographic research
    • Customer surveys
    • Awareness campaigns
    • Promotional campaigns
    • Staging Displays
    • Operational Management
    • Safety and Security standards

    Market Research

    Focus groups

    Customer Interviews

    Quantitative Analysis

    Post implementation reviews

    Project Management

    Strategic Marketing

    PR and Media

  • EDUCATION
     

    I believe that learning should be an ongoing process and that an enquiring mind thrives on knowledge

    broken image

    Damelin College Cape Town
    UCT Graduate School of Business
    UNISA
    University of Pretoria
    Faculty of Training Cape Town

    Public Relations
    Marketing Management
    Business Administration
    Shopping Centre Management
    Business Analysis
     
     

     

  • REFERENCES
     

    contactable references will be provided upon request from my current clients

  • CONTACT ME! 

    Thank you for your message. I will be in touch with you soon!

  • LET'S CHAT

    There are several ways to reach me. I look forward to hearing from you

    broken image
    +2772247080
    broken image
    https://za.linkedin.com/in/lynbrandon-podd-render
    broken image
    Cape Town Area, South Africa