- Lyn Brandon-Podd RenderRetail and Business AnalystChange In Action
An extensive career spanning 30 years has presented me with the opportunity to share expertise in:
retail strategic and operations management;
retail and commercial property management;
retirement facility management
Working in a planned and systematic manner, I am collaborative and resourceful. By networking with a group of professionals who share my passion for developing entrepreneurs and small business, the resources at my fingertips are varied, relevant and current.
My collaborative networks include:- Training and development specialists
- Recruitment professionals
- Research specialists
- Financial management experts
- Supply chain specialists
- Operational management specialists
- Business growth and development coaching
- Marketing and branding specialists
The most profound leadership lessons were documented in a well known book:The Seven Habits of Highly Effective PeopleSteven CoveyThese principles remain unchanged, even today, as technology, politics, economics and social changes rapidly alter our world.The documented and proven seven habits remain a part of my daily activity that is transferred to clients, students and potential business owners. They are:HABIT ONE - Be ProactiveHABIT TWO - Begin with the end in mindHABIT THREE - Put first things firstHABIT FOUR - Seek to understand, then be understoodHABIT FIVE - Think "Win" "Win"HABIT SIX - SynergizeHABIT SEVEN - Sharpen the SawThe questions that we will explore with you will be mindful of these quality habits:- Are you clear about your personal goals and business goals?
- Do you understand the long term impact of your activities and decision-making?
- What priorities are in place to grow and expand your business?
- Do you consistently review your effectiveness to get the best results?
- How do you go about altering your course of action to achieve improved results?
- Are you listening to your employees, your clients or customers, your competitors and your industry or area of expertise to understand the impact on your business?
- Collaboration vs competition - are you aware of the benefits for your business?
- Do you have sound business relationships that make others promote you and what you deliver?
- Who do you need to meet with regularly to fuel your creative energy that will drive your business to the next level?
- Are you doing what you are doing to survive and if so, how can you change this to thrive - both personally and in your business?
We consistently find information that is relevant to the world in the 21st century and specifically to people who are operating enterprises, whether large or small.Sir Francis Bacon was the first person attributed to the phrase "Knowledge is Power'. It dates back to 1597 when he published the maxim in his book, "Meditationes Sacrae and Human Philosophy'.- EXPERIENCE
CHANGE IN ACTION
established 2014
Expertise - Retail and Business Analyst
If you are a business owner or a potential business owner, we can share knowledge and experience to elevate your vision for success.
This is the extent of my business experience:
• Extensive experience at a major multinational retail chain as a marketing strategist and operational manager
• Consultations with 300 retail stores to improve trading results across food retail, home ware, clothing, accessories, footwear and financial service
• Coaching and training management and staff to achieve excellent customer care service and standards
• Product and range building reviews with comprehensive analysis and recommendations for optimal merchandising
• Location level analysis to improve competitor status by interpreting competitor positioning and market share
• Educating and training to improve understanding of customer profile at customer level and converting the knowledge to predictive purchasing behaviour
• Refreshing and enhancing existing catalogues and ranges
• Planning and implementing Customer event campaigns
• Launching new brands, ranges and in-store promotions
• Designing, conducting and interpreting customer surveys
• Business case studies of the impact on new entrants and competitors into local markets - My Motto:To dream the impossible dream...To reach the unreachable star...
SKILLS
A combination of skills gained during my careerBusiness AnalysisDeveloping case studies
Feasibility studies
Location analysis
Competitor analysis
Impact analysis - trading environment
Business Process Re-engineering
Retail Marketing
Brand positioning
Product merchandising
Data base analysis
Segmentation analysis
Product marketing
Product proliferation
Customer/product trend analysis
Property Management
- Demographic research
- Customer surveys
- Awareness campaigns
- Promotional campaigns
- Staging Displays
- Operational Management
- Safety and Security standards
Market ResearchFocus groups
Customer Interviews
Quantitative Analysis
Post implementation reviews
Project Management
Strategic Marketing
PR and Media- EDUCATIONI believe that learning should be an ongoing process and that an enquiring mind thrives on knowledgeDamelin College Cape TownUCT Graduate School of BusinessUNISAUniversity of PretoriaFaculty of Training Cape TownPublic RelationsMarketing ManagementBusiness AdministrationShopping Centre ManagementBusiness Analysis
- REFERENCEScontactable references will be provided upon request from my current clients
- CONTACT ME!Thank you for your message. I will be in touch with you soon!
- LET'S CHATThere are several ways to reach me. I look forward to hearing from you+2772247080Cape Town Area, South Africa